About Blue Stripes
Blue Stripes Urban Cacao is a New York-based company founded by Oded Brenner, the entrepreneur behind Max Brenner chocolate restaurants. The company's mission is to upcycle the entire cacao fruit — not just the beans — into delicious, nutritious products.
While the traditional chocolate industry uses only about 30% of the cacao pod (the beans), Blue Stripes utilizes the other 70% that is typically discarded: the fruit pulp, the shell, and the husk.
Products
Cacao Water
Blue Stripes' flagship product is cold-pressed cacao water made from the fruit pulp surrounding cacao beans. Available in both still and sparkling varieties, each serving provides:
- 20% daily potassium per serving
- Rich in electrolytes for natural hydration
- High in antioxidants — more than most fruit juices
- No added sugar — naturally sweet from the fruit
Other Products
Beyond cacao water, Blue Stripes offers:
- Cacao granola made with cacao fruit and nibs
- Chocolate bars using whole cacao fruit
- Cacao fruit snacks and dried cacao products
Sourcing and Sustainability
Blue Stripes sources cacao from farms in Central and South America, with a focus on:
- Zero-waste processing — using the entire cacao pod
- Fair pricing for cacao farmers
- Upcycled certification — recognized by the Upcycled Food Association
- Carbon footprint reduction through waste elimination
By creating value from previously discarded cacao fruit, Blue Stripes generates additional income for farming communities while reducing agricultural waste.
Where to Buy
Blue Stripes products are available through multiple channels in the United States:
- Amazon — full product range available online
- Walmart — nationwide distribution
- Whole Foods — select locations
- Direct — via bluestripes.com
Impact
Since launch, Blue Stripes has helped upcycle thousands of tons of cacao fruit that would otherwise go to waste. The company has been recognized by Fast Company and other publications for its innovative approach to sustainable food production.
Their success has helped raise awareness of cacao juice as a category and demonstrated that the "waste" of the chocolate industry can be transformed into premium consumer products.